{"id":1188,"date":"2021-06-29T16:40:41","date_gmt":"2021-06-29T11:10:41","guid":{"rendered":"https:\/\/flattrade.in\/kosh\/?p=1188"},"modified":"2023-01-11T08:23:26","modified_gmt":"2023-01-11T02:53:26","slug":"how-should-you-analyse-a-company-before-you-invest-in","status":"publish","type":"post","link":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/","title":{"rendered":"How should you analyse a company before you INVEST IN ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1188\" class=\"elementor elementor-1188\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852e815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852e815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af5bd2c\" data-id=\"af5bd2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3a15b9 elementor-widget elementor-widget-text-editor\" data-id=\"e3a15b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">There are many ways an Investor invests in a company&#8217;s shares globally, The method that is followed depends on how long they want to stay invested in them. If someone is interested in an ultra short term such as less than a month, this kind of investor uses technical analysis. Technical analysis is more statistical and has no fundamental reasoning in it.&nbsp;<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Historically we have seen people who stay invested for long term are the people who have made the most return in the stock market. We have heard many such stories about investing in TATAs and Reliance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7f73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7f73c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e75c12\" data-id=\"1e75c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cea7d53 elementor-widget elementor-widget-text-editor\" data-id=\"cea7d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span id=\"docs-internal-guid-19b2047e-7fff-8a7b-2341-ca6ae2e09ac4\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">In this blog lets understand How should you analyse a company if you want to invest in the share for a very long term ? <\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee2759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee2759\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4157212\" data-id=\"4157212\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b0e20 elementor-widget elementor-widget-text-editor\" data-id=\"59b0e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-95a6edcc-7fff-37b0-56d9-fc0d7b45fe3b\" style=\"font-weight: normal;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">The basic Analysis an Investor should do is a RATIO ANALYSIS. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e979809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e979809\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48b4b2\" data-id=\"a48b4b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1707f2b elementor-widget elementor-widget-image\" data-id=\"1707f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"843\" height=\"843\" src=\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg\" class=\"attachment-large size-large wp-image-1201\" alt=\"\" srcset=\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg 843w, https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08-300x300.jpeg 300w, https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08-150x150.jpeg 150w, https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08-768x768.jpeg 768w, https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08-450x450.jpeg 450w, https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08-780x780.jpeg 780w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b308e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b308e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec7da00\" data-id=\"ec7da00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-098fb1d elementor-widget elementor-widget-heading\" data-id=\"098fb1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:normal\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 12pt;font-family: Arial;background-color: transparent;font-weight: 700;font-style: normal\">What is a RATIO ANALYSIS ?<\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 1.625rem;font-weight: var( --e-global-typography-primary-font-weight )\"><\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0931f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0931f06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5872ce\" data-id=\"c5872ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cabe5 elementor-widget elementor-widget-text-editor\" data-id=\"e0cabe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; background-color: transparent; font-family: Arial; color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"><br><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-style: normal; background-color: transparent; font-family: Arial; color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Ratio Analysis can be categorized into <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">five broad categories of <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratios<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> like liquidity <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratios<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">, solvency <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratios<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">, profitability <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratios<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">, efficiency <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratio<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"> and the&nbsp; coverage <\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">ratio<\/span><span style=\"font-size: 12pt; font-style: normal; font-family: Arial; color: rgb(32, 33, 36); font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">. There are many sub-ratios under each of these categories.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c537aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c537aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-727acaa\" data-id=\"727acaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-697aac4 elementor-widget elementor-widget-text-editor\" data-id=\"697aac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%; font-family: Roboto; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b>We shall see only the most important ratios which an Investor should consider before investing.\u00a0<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67206d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67206d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-145ff39\" data-id=\"145ff39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae6fbfb elementor-widget elementor-widget-text-editor\" data-id=\"ae6fbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #202124; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1.<\/span><span style=\"font-size: 12pt; font-family: Arial; color: #202124; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Working Capital Ratio:<\/b><\/span><span style=\"font-size: 12pt; font-family: Arial; color: #202124; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> This ratio helps us to understand how strong the company is to repay the current liabilities using the current assets. This is an important ratio that determines the ability to repay the Creditors of the company.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">Working capital is calculated by dividing the Current Assets by Current Liabilities.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; white-space: pre-wrap;\">WC = CA \/ CL<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\"><b>2.<\/b><\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\"><b>Quick Ratio: <\/b><\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">In this ration we consider only cash and cash equivalent such as bank balance and divide it with current liabilities. Inventories and stock in hand is not considered in this ratio.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">This Ratio is a very important ratio as it helps us to understand how efficiently the liabilities are managed.\u00a0<\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">This Ratio is also called the ACID RATIO.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; white-space: pre-wrap;\">QR = CA less inventories and stock in hand \/ CL<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><b><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\">3.<\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\">Earning per share:<\/span><\/b><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\"> As the name suggests, Earning per share is nothing but the profit or loss per equity share. Here you simply divide the profits or losses by the number of equity shares. It is also called EPS. The higher the EPS the better the company is. If the company is making losses then the EPS could be negative.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\"><b>4.Price to Earning Ratio: <\/b><\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">This is a very important ratio that every Investor should consider before investing. This ratio helps the investor to analyze how the company could perform in future. Here you divide the company&#8217;s latest traded price per share by the EPS.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">For example if the last traded price (LTP) is Rs80 and the EPS is 8, then the PE is 10. Which means you will have to pay Rs 10 for every earnings. <\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">The normal rule is lower the PE the better the share is.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\"><b>5.Return on Equity<\/b><\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; white-space: pre-wrap;\"><b>:<\/b><\/span><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\"> It is also called ROE. As an Investor you always want to know how much the return that your company is giving you back. Here you should consider net profit less any dividends paid during that period divided by the number of equity shares.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-badf5c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"badf5c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0d641\" data-id=\"1c0d641\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e97a989 elementor-widget elementor-widget-text-editor\" data-id=\"e97a989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #202124; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The bottom line here is that ratios help us to understand the health of the company. They are completely scientific and a strong reasoning by dividing one component with another component of the balance sheet. As everyone knows a good balance sheet is when your assets and liabilities are equal.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #202124; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: 400; white-space: pre-wrap;\">One should also need to have average ratios within the industry and compare the individual stocks with the industry averages before you invest in them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-726ac8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"726ac8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daee145\" data-id=\"daee145\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffaa8ea elementor-widget elementor-widget-spacer\" data-id=\"ffaa8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c576d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c576d9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3c0a8\" data-id=\"7e3c0a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a42e26 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a42e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ekyc.flattrade.in\/openaccount\/?utm_source=Blog&#038;utm_medium=organic&#038;utm_campaign=Demat+Account\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Open a Free Demat Account<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce25b95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce25b95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1542bc9\" data-id=\"1542bc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d64df elementor-widget elementor-widget-text-editor\" data-id=\"21d64df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Read more : <a href=\"https:\/\/flattrade.in\/kosh\/how-to-make-profits-in-intraday-trading\/\">How to make profits in Intraday Trading?<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"There are many ways an Investor invests in a company&#8217;s shares globally, The method that is followed depends&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-1188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-investment","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How should you analyse a company before you INVEST IN ? - Flattrade Kosh<\/title>\n<meta name=\"description\" content=\"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How should you analyse a company before you INVEST IN ? - Flattrade Kosh\" \/>\n<meta property=\"og:description\" content=\"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Flattrade Kosh\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T11:10:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T02:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/16-SM678736.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manoj Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manoj Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\"},\"author\":{\"name\":\"Manoj Kumar\",\"@id\":\"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc\"},\"headline\":\"How should you analyse a company before you INVEST IN ?\",\"datePublished\":\"2021-06-29T11:10:41+00:00\",\"dateModified\":\"2023-01-11T02:53:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\"},\"wordCount\":637,\"image\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg\",\"articleSection\":[\"Investment\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\",\"url\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\",\"name\":\"How should you analyse a company before you INVEST IN ? - Flattrade Kosh\",\"isPartOf\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg\",\"datePublished\":\"2021-06-29T11:10:41+00:00\",\"dateModified\":\"2023-01-11T02:53:26+00:00\",\"author\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc\"},\"description\":\"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.\",\"breadcrumb\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage\",\"url\":\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg\",\"contentUrl\":\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg\",\"width\":843,\"height\":843},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flattrade.in\/kosh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How should you analyse a company before you INVEST IN ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flattrade.in\/kosh\/#website\",\"url\":\"https:\/\/flattrade.in\/kosh\/\",\"name\":\"Flattrade Kosh\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flattrade.in\/kosh\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc\",\"name\":\"Manoj Kumar\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/arokia-manoj-kumar\/\"],\"url\":\"https:\/\/flattrade.in\/kosh\/author\/manojkumarflattrade-in\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How should you analyse a company before you INVEST IN ? - Flattrade Kosh","description":"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/","og_locale":"en_US","og_type":"article","og_title":"How should you analyse a company before you INVEST IN ? - Flattrade Kosh","og_description":"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.","og_url":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/","og_site_name":"Flattrade Kosh","article_published_time":"2021-06-29T11:10:41+00:00","article_modified_time":"2023-01-11T02:53:26+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/16-SM678736.jpg","type":"image\/jpeg"}],"author":"Manoj Kumar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Manoj Kumar","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#article","isPartOf":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/"},"author":{"name":"Manoj Kumar","@id":"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc"},"headline":"How should you analyse a company before you INVEST IN ?","datePublished":"2021-06-29T11:10:41+00:00","dateModified":"2023-01-11T02:53:26+00:00","mainEntityOfPage":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/"},"wordCount":637,"image":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage"},"thumbnailUrl":"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg","articleSection":["Investment"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/","url":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/","name":"How should you analyse a company before you INVEST IN ? - Flattrade Kosh","isPartOf":{"@id":"https:\/\/flattrade.in\/kosh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage"},"image":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage"},"thumbnailUrl":"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg","datePublished":"2021-06-29T11:10:41+00:00","dateModified":"2023-01-11T02:53:26+00:00","author":{"@id":"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc"},"description":"Ratio Analysis or Financial Analysis which helps to determine the profitability , operating efficiency and the Liquidity by comparing the financial statements such as Balance sheet and the profit and loss statement.","breadcrumb":{"@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#primaryimage","url":"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg","contentUrl":"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2021\/06\/WhatsApp-Image-2021-06-29-at-17.37.08.jpeg","width":843,"height":843},{"@type":"BreadcrumbList","@id":"https:\/\/flattrade.in\/kosh\/how-should-you-analyse-a-company-before-you-invest-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flattrade.in\/kosh\/"},{"@type":"ListItem","position":2,"name":"How should you analyse a company before you INVEST IN ?"}]},{"@type":"WebSite","@id":"https:\/\/flattrade.in\/kosh\/#website","url":"https:\/\/flattrade.in\/kosh\/","name":"Flattrade Kosh","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flattrade.in\/kosh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/d36c925cb27f3ffab320c4448c8b6fdc","name":"Manoj Kumar","sameAs":["https:\/\/www.linkedin.com\/in\/arokia-manoj-kumar\/"],"url":"https:\/\/flattrade.in\/kosh\/author\/manojkumarflattrade-in\/"}]}},"_links":{"self":[{"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":0,"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"wp:attachment":[{"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flattrade.in\/kosh\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}