{"id":35961,"date":"2023-11-21T10:51:42","date_gmt":"2023-11-21T05:21:42","guid":{"rendered":"https:\/\/flattrade.in\/kosh\/?p=35961"},"modified":"2023-11-21T17:32:58","modified_gmt":"2023-11-21T12:02:58","slug":"flair-writing-industries-limited-ipo-details","status":"publish","type":"post","link":"https:\/\/flattrade.in\/kosh\/flair-writing-industries-limited-ipo-details\/","title":{"rendered":"Flair Writing Industries Limited IPO Details"},"content":{"rendered":"\t\t
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Flair Writing Industries plans to raise up to Rs 593 crore through an initial public offering. The subscription for the IPO will be open from November 22 to November 24, 2023. The price band is set at Rs 288 \u2013 Rs 304 per share.<\/p>

The IPO consists of fresh issue of shares worth Rs 292 crore and offer for sale of equity shares worth Rs 301 crore. The face value is fixed at Rs 5 per share and the minimum lot size for an application is 49 shares.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Company Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Flair Writing Industries is one of the top players in the overall writing instruments industry and occupy a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023. The company\u2019s flagship brand \u201cFlair\u201d has enjoyed a market presence of over 45 years. The company manufactures and distributes writing instruments including pens, stationery products and calculators. Leveraging on its manufacturing capabilities, the company has also diversified into manufacturing houseware products and steel bottles.<\/p>\n

In the Financial Year 2023, the company sold 1,303.60 million units of pens, of which 975.30 million units or 74.82% was sold domestically, and 328.30 million units or 25.18% was exported globally.<\/p>\n

The company has the largest distributor\/dealer network and wholesale\/retailer network among its peers in the writing instruments segment in India, comprising approximately 7,700 distributors\/dealers and approximately 315,000 wholesalers\/retailers, as of March 31, 2023.<\/p>\n

The company\u2019s product range includes a variety of pens (ball pens, fountain pens, gel pens, roller pens and metal pens), which is the largest category in terms of number of products offered, stationery products (mechanical pencils, highlighters, correction pens, markers, gel crayons and kids\u2019 stationery kits) and calculators. The company launched a range of \u201cFlair Creative\u201d products in Financial Year 2021 which include water colours, crayons, sketch pens, erasers, wooden pencils and geometry boxes, fine liners, sharpeners and scales. It offered 727 different products as of June 30, 2023.<\/p>\n

The company\u2019s products are sold under various brands such as \u201cFlair\u201d, \u201cHauser\u201d, \u201cPierre Cardin\u201d, and \u201cZOOX\u201d in India. The brands \u201cFlair\u201d and \u201cHauser\u201d offer mass-market and premium pen and stationery products; \u201cZOOX\u201d focuses on mid-premium and premium writing instruments; and the \u201cPierre Cardin\u201d brand offers premium pen and stationery products.<\/p>\n

The company is also involved in contract manufacturing of writing instruments as an OEM for export and for sale in India, which contributed 16.87%, 19.94%, 33.37% and 38.67% to its revenue from operations in Q1FY2024, FY2023, FY2022 and FY2021, respectively.<\/p>\n

Flair manufactures pens and other products from 11 manufacturing plants located in Valsad, Gujarat; in Naigaon (near Mumbai), Maharashtra; in Daman, Union Territory of Dadra and Nagar Haveli and Daman and Diu; and in Dehradun, Uttarakhand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Company Strengths<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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