Purple Style Labs IPO \u2013 Flattrade Kosh<\/title>\n <style>\n \/* ==========================================================================\n 1. DESIGN TOKENS & RESET\n ========================================================================== *\/\n :root {\n --brand-primary: #16a34a;\n --brand-primary-hover: #15803d;\n --brand-light: #f0fdf4;\n --brand-border: #bbf7d0;\n \n --neutral-900: #0f172a;\n --neutral-800: #1e293b;\n --neutral-700: #334155;\n --neutral-600: #475569;\n --neutral-500: #64748b;\n --neutral-200: #e2e8f0;\n --neutral-100: #f1f5f9;\n --neutral-50: #f8fafc;\n --surface: #ffffff;\n \n --radius-sm: 6px;\n --radius-md: 10px;\n --radius-lg: 16px;\n --radius-full: 9999px;\n \n --shadow-subtle: 0 1px 3px rgba(0, 0, 0, 0.04), 0 1px 2px rgba(0, 0, 0, 0.02);\n --shadow-card: 0 4px 12px -2px rgba(15, 23, 42, 0.06), 0 2px 6px -2px rgba(15, 23, 42, 0.04);\n --shadow-hover: 0 12px 24px -4px rgba(15, 23, 42, 0.10);\n \n --font-stack: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Inter, \"Helvetica Neue\", sans-serif;\n }\n\n *, *::before, *::after {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n\n body {\n font-family: var(--font-stack);\n background-color: var(--neutral-50);\n color: var(--neutral-700);\n line-height: 1.75;\n -webkit-font-smoothing: antialiased;\n }\n\n \/* ==========================================================================\n 2. LAYOUT WRAPPER\n ========================================================================== *\/\n .cmr-article-wrapper {\n max-width: 760px;\n margin: 32px px 64px;\n background: var(--surface);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-lg);\n padding: 40px 32px;\n box-shadow: var(--shadow-card);\n }\n\n \/* ==========================================================================\n 3. HEADER & META\n ========================================================================== *\/\n .meta-bar {\n display: flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 18px;\n }\n\n .tag-badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background: var(--brand-light);\n color: var(--brand-primary);\n border: 1px solid var(--brand-border);\n border-radius: var(--radius-full);\n padding: 3px 12px;\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.06em;\n text-transform: uppercase;\n }\n\n .tag-badge::before {\n content: \"\";\n width: 6px;\n height: 6px;\n background-color: var(--brand-primary);\n border-radius: 50%;\n }\n\n .meta-source {\n font-size: 13px;\n font-weight: 500;\n color: var(--neutral-500);\n }\n\n h1.post-title {\n font-size: 28px;\n font-weight: 800;\n color: var(--neutral-900);\n line-height: 1.25;\n letter-spacing: -0.02em;\n margin-bottom: 24px;\n }\n\n h2.section-heading {\n font-size: 19px;\n font-weight: 700;\n color: var(--neutral-900);\n margin: 36px 0 16px;\n letter-spacing: -0.01em;\n display: flex;\n align-items: center;\n gap: 8px;\n }\n\n .cmr-article-wrapper p {\n font-size: 15.5px;\n margin-bottom: 18px;\n color: var(--neutral-700);\n text-align: justify;\n }\n\n .cmr-article-wrapper strong {\n color: var(--neutral-900);\n font-weight: 600;\n }\n\n \/* ==========================================================================\n 4. IPO AT A GLANCE GRID\n ========================================================================== *\/\n .cmr-glance-title {\n font-size: 12px;\n font-weight: 700;\n color: var(--neutral-500);\n text-transform: uppercase;\n letter-spacing: 0.08em;\n margin: 28px 0 14px;\n display: flex;\n align-items: center;\n gap: 12px;\n }\n\n .cmr-glance-title::after {\n content: '';\n flex: 1;\n height: 1px;\n background: var(--neutral-200);\n }\n\n .cmr-glance-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 12px;\n margin-bottom: 16px;\n }\n\n .cmr-glance-item {\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n padding: 16px;\n transition: all 0.2s ease-in-out;\n }\n\n .cmr-glance-item:hover {\n background: var(--surface);\n border-color: #cbd5e1;\n transform: translateY(-2px);\n box-shadow: var(--shadow-subtle);\n }\n\n .cmr-glance-item.cmr-highlight {\n background: linear-gradient(145deg, #ffffff, var(--brand-light));\n border-color: var(--brand-border);\n }\n\n .cmr-glance-item.cmr-highlight .cmr-g-value {\n color: var(--brand-primary);\n }\n\n .cmr-g-label {\n font-size: 11px;\n color: var(--neutral-500);\n text-transform: uppercase;\n font-weight: 600;\n letter-spacing: 0.04em;\n margin-bottom: 4px;\n }\n\n .cmr-g-value {\n font-size: 17px;\n font-weight: 800;\n color: var(--neutral-900);\n line-height: 1.25;\n }\n\n .cmr-g-sub {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 4px;\n }\n\n .glance-badge {\n background: var(--neutral-100);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-sm);\n padding: 10px 14px;\n font-size: 13px;\n color: var(--neutral-600);\n margin-bottom: 28px;\n font-weight: 500;\n text-align: center;\n }\n\n \/* ==========================================================================\n 5. FEATURE LISTS\n ========================================================================== *\/\n .cmr-feature-list {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n display: flex;\n flex-direction: column;\n gap: 12px;\n }\n\n .cmr-feature-list li {\n position: relative;\n padding-left: 28px;\n font-size: 15px;\n color: var(--neutral-700);\n }\n\n .cmr-feature-list li::before {\n content: \"\u2713\";\n position: absolute;\n left: 0;\n top: 1px;\n width: 18px;\n height: 18px;\n background: var(--brand-light);\n color: var(--brand-primary);\n border: 1px solid var(--brand-border);\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n font-size: 11px;\n font-weight: 800;\n }\n\n \/* ==========================================================================\n 6. TABLES (FINANCIAL & RESERVATION)\n ========================================================================== *\/\n .table-container {\n width: 100%;\n overflow-x: auto;\n -webkit-overflow-scrolling: touch;\n margin: 18px 0;\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n background: var(--surface);\n }\n\n .fin-table, .res-table {\n width: 100%;\n border-collapse: collapse;\n font-size: 14.5px;\n text-align: left;\n }\n\n .fin-table th, .fin-table td,\n .res-table th, .res-table td {\n padding: 12px 18px;\n border-bottom: 1px solid var(--neutral-200);\n }\n\n .fin-table thead tr, .res-table thead tr {\n background: var(--neutral-100);\n }\n\n .fin-table th {\n font-weight: 700;\n color: var(--neutral-800);\n text-align: right;\n }\n\n .fin-table th:first-child, .res-table th {\n text-align: left;\n }\n\n .fin-table td {\n color: var(--neutral-700);\n text-align: right;\n font-variant-numeric: tabular-nums;\n }\n\n .res-table td {\n color: var(--neutral-700);\n text-align: left;\n }\n\n .fin-table td:first-child, .res-table td:first-child {\n text-align: left;\n font-weight: 600;\n color: var(--neutral-900);\n }\n\n .fin-table tbody tr:hover, .res-table tbody tr:hover {\n background-color: var(--neutral-50);\n }\n\n .fin-table tbody tr:last-child td, .res-table tbody tr:last-child td {\n border-bottom: none;\n }\n\n .fin-note {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 6px;\n margin-bottom: 24px;\n }\n\n \/* ==========================================================================\n 7. KPI STATS CARDS\n ========================================================================== *\/\n .kpi-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 12px;\n margin: 20px 0 28px;\n }\n\n .kpi-card {\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n padding: 16px 12px;\n text-align: center;\n transition: all 0.2s ease;\n }\n\n .kpi-card:hover {\n background: var(--surface);\n border-color: var(--brand-border);\n transform: translateY(-2px);\n box-shadow: var(--shadow-subtle);\n }\n\n .kpi-card .kpi-value {\n font-size: 20px;\n font-weight: 800;\n color: var(--brand-primary);\n line-height: 1.2;\n }\n\n .kpi-card .kpi-label {\n font-size: 11px;\n color: var(--neutral-500);\n text-transform: uppercase;\n letter-spacing: 0.05em;\n margin-top: 4px;\n font-weight: 600;\n }\n\n \/* ==========================================================================\n 8. OBJECTS OF THE ISSUE LIST\n ========================================================================== *\/\n .objects-list {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n display: flex;\n flex-direction: column;\n gap: 10px;\n }\n\n .objects-list li {\n display: flex;\n justify-content: space-between;\n align-items: center;\n padding: 14px 18px;\n border-radius: var(--radius-md);\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n font-size: 14.5px;\n }\n\n .objects-list li .obj-label {\n color: var(--neutral-700);\n }\n\n .objects-list li .obj-amt {\n font-weight: 700;\n color: var(--neutral-900);\n white-space: nowrap;\n margin-left: 16px;\n background: var(--surface);\n padding: 2px 8px;\n border-radius: var(--radius-sm);\n border: 1px solid var(--neutral-200);\n }\n\n \/* ==========================================================================\n 9. VERDICT BOX & CTA\n ========================================================================== *\/\n .cmr-verdict-card {\n background: linear-gradient(145deg, #ffffff 0%, var(--brand-light) 100%);\n border: 1px solid var(--brand-border);\n border-left: 5px solid var(--brand-primary);\n padding: 24px;\n border-radius: var(--radius-md);\n margin: 36px 0;\n }\n\n .cmr-verdict-title {\n font-size: 17px;\n font-weight: 800;\n color: var(--neutral-900);\n margin-bottom: 8px;\n }\n\n .cta-wrap {\n text-align: center;\n margin: 36px 0 16px;\n }\n\n .cta-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n gap: 8px;\n background: var(--brand-primary);\n color: #ffffff !important;\n font-size: 15px;\n font-weight: 700;\n text-decoration: none !important;\n padding: 14px 36px;\n border-radius: var(--radius-full);\n box-shadow: 0 4px 14px rgba(22, 163, 74, 0.25);\n transition: all 0.2s ease;\n cursor: pointer;\n }\n\n .cta-btn:hover {\n background: var(--brand-primary-hover);\n transform: translateY(-2px);\n box-shadow: 0 6px 20px rgba(22, 163, 74, 0.35);\n }\n\n .source-note {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 32px;\n border-top: 1px solid var(--neutral-200);\n padding-top: 14px;\n text-align: center;\n }\n\n hr.divider {\n border: none;\n border-top: 1px solid var(--neutral-200);\n margin: 32px 0;\n }\n\n \/* ==========================================================================\n 10. RESPONSIVE MOBILE BREAKPOINTS\n ========================================================================== *\/\n @media (max-width: 640px) {\n .cmr-article-wrapper {\n margin: 16px 12px;\n padding: 24px 16px;\n border-radius: var(--radius-md);\n }\n\n h1.post-title {\n font-size: 22px;\n }\n\n .cmr-glance-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n\n .kpi-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n\n .objects-list li {\n flex-direction: column;\n align-items: flex-start;\n gap: 6px;\n }\n\n .objects-list li .obj-amt {\n margin-left: 0;\n }\n\n .cta-btn {\n width: 100%;\n padding: 14px 20px;\n }\n }\n <\/style>\n<\/head>\n<body>\n\n<main class=\"cmr-article-wrapper\">\n\n\n \n <div class=\"cmr-glance-title\">IPO Summary<\/div>\n \n <div class=\"cmr-glance-grid\">\n <div class=\"cmr-glance-item cmr-highlight\">\n <div class=\"cmr-g-label\">Price Band<\/div>\n <div class=\"cmr-g-value\">\u20b9546 \u2013 \u20b9575<\/div>\n <div class=\"cmr-g-sub\">FV: \u20b910 \/ share<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item cmr-highlight\">\n <div class=\"cmr-g-label\">Issue Dates<\/div>\n <div class=\"cmr-g-value\">Aug 31 \u2013 Sep 2<\/div>\n <div class=\"cmr-g-sub\">Year: 2026<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Lot Size<\/div>\n <div class=\"cmr-g-value\">26 Shares<\/div>\n <div class=\"cmr-g-sub\">Min: \u20b914,950<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Total Issue Size<\/div>\n <div class=\"cmr-g-value\">\u20b9680.00 Cr<\/div>\n <div class=\"cmr-g-sub\">100% Fresh Issue<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Listing At<\/div>\n <div class=\"cmr-g-value\">BSE & NSE<\/div>\n <div class=\"cmr-g-sub\">Tentative: Sep 7<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Lead Manager<\/div>\n <div class=\"cmr-g-value\" style=\"font-size: 14px;\">Axis Capital<\/div>\n <div class=\"cmr-g-sub\">Reg: Kfin Tech<\/div>\n <\/div>\n <\/div>\n\n\n\n \n <h2 class=\"section-heading\">About the Business<\/h2>\n <p>\n Incorporated in <strong>August 2015<\/strong>, Purple Style Labs Limited is a premier multi-brand luxury omni-channel fashion platform operating under the well-known flagship brand <strong>Pernia\u2019s Pop-Up Shop (PPUS)<\/strong>. The company offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a strong core focus on wedding, occasion, and couture fashion.\n <\/p>\n <p>\n As of March 31, 2026, the company aggregates luxury collections from <strong>1,109 active designer brands<\/strong>, including Seema Gujral, Amit Aggarwal, Anushree Reddy, and Rohit Gandhi & Rahul Khanna. Its retail presence spans an omni-channel ecosystem comprising 14 Experience Centers globally (12 across major Indian metropolitan cities, plus flagship international stores in London and New York), alongside its proprietary website, mobile application, and high-touch private client services.\n <\/p>\n\n <ul class=\"cmr-feature-list\">\n <li>Premier luxury retail platform with 1,109 designer relationships and access to high-net-worth global clientele.<\/li>\n <li>Omni-channel global presence with 14 Experience Centers across India, London, and New York.<\/li>\n <li>High customer engagement metrics: recorded \u20b9721.56 Cr (\u20b97,215.62 million) in Total PPUS GMV with an Average Order Value (AOV) of \u20b975,504.88 in FY26.<\/li>\n <li>Extensive cross-border reach serving clients across the US, UK, Middle East, and Australia.<\/li>\n <\/ul>\n\n <p>\n The company’s promoter is <strong>Abhishek Agarwal<\/strong>, Promoter, Whole-Time Director, and CEO.\n <\/p>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Financial Overview<\/h2>\n <p>\n Purple Style Labs Ltd. saw revenue expand by 15% to \u20b9567.07 Cr in FY26. However, net losses expanded significantly to \u20b9-285.40 Cr, leading to a negative consolidated net worth at the end of the fiscal year.\n <\/p>\n\n <div class=\"table-container\">\n <table class=\"fin-table\">\n <thead>\n <tr>\n <th>Metric (\u20b9 Cr)<\/th>\n <th>FY 2026<\/th>\n <th>FY 2025<\/th>\n <th>FY 2024<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr><td>Total Income<\/td><td>\u20b9567.07<\/td><td>\u20b9494.00<\/td><td>\u20b9510.03<\/td><\/tr>\n <tr><td>EBITDA<\/td><td>\u20b930.37<\/td><td>\u20b941.99<\/td><td>\u20b931.63<\/td><\/tr>\n <tr><td>PAT (Profit After Tax)<\/td><td>\u20b9-285.40<\/td><td>\u20b9-188.38<\/td><td>\u20b9-47.71<\/td><\/tr>\n <tr><td>Net Worth<\/td><td>\u20b9-52.28<\/td><td>\u20b9117.50<\/td><td>\u20b939.51<\/td><\/tr>\n <tr><td>Reserves & Surplus<\/td><td>\u20b9-116.40<\/td><td>\u20b9118.01<\/td><td>\u20b939.34<\/td><\/tr>\n <tr><td>Total Borrowings<\/td><td>\u20b9371.40<\/td><td>\u20b9112.79<\/td><td>\u20b9116.33<\/td><\/tr>\n <tr><td>Total Assets<\/td><td>\u20b9829.60<\/td><td>\u20b9497.05<\/td><td>\u20b9458.39<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"fin-note\">Restated Consolidated Figures | Source: RHP Filings<\/p>\n\n \n <h2 class=\"section-heading\">Key Financial Metrics (FY26)<\/h2>\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">5.44%<\/div>\n <div class=\"kpi-label\">EBITDA Margin<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-51.16%<\/div>\n <div class=\"kpi-label\">PAT Margin<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-23.56%<\/div>\n <div class=\"kpi-label\">ROCE<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-\u20b97.69<\/div>\n <div class=\"kpi-label\">NAV per share<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-\u20b935.37<\/div>\n <div class=\"kpi-label\">Post-IPO EPS<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">Negative<\/div>\n <div class=\"kpi-label\">Post-IPO P\/E<\/div>\n <\/div>\n <\/div>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Issue Reservation<\/h2>\n <div class=\"table-container\">\n <table class=\"res-table\">\n <thead>\n <tr>\n <th>Investor Category<\/th>\n <th>Allocation Limit<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr><td>QIB Shares Offered<\/td><td>Not less than 75% of the Issue<\/td><\/tr>\n <tr><td>NII (HNI) Shares Offered<\/td><td>Not more than 15% of the Issue<\/td><\/tr>\n <tr><td>Retail (RII) Shares Offered<\/td><td>Not more than 10% of the Issue<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Objects of the Issue<\/h2>\n <p>\n The net proceeds from the \u20b9680.00 Cr 100% fresh issue are proposed to be utilized towards:\n <\/p>\n <ul class=\"objects-list\">\n <li>\n <span class=\"obj-label\">Investment in wholly owned subsidiary (PSL Retail) towards lease liabilities of Experience Centers and back-end offices<\/span>\n <span class=\"obj-amt\">\u20b9371.13 Cr<\/span>\n <\/li>\n <li>\n <span class=\"obj-label\">Funding sales and marketing expenses to enhance brand visibility and customer acquisition<\/span>\n <span class=\"obj-amt\">\u20b9138.90 Cr<\/span>\n <\/li>\n <li>\n <span class=\"obj-label\">General Corporate Purposes<\/span>\n <span class=\"obj-amt\">Balance<\/span>\n <\/li>\n <\/ul>\n\n \n <div class=\"cmr-verdict-card\">\n <div class=\"cmr-verdict-title\">The Final Verdict<\/div>\n <p>\n Purple Style Labs Limited has established strong market leadership in the premium Indian designer apparel and luxury occasion wear segment under the Pernia\u2019s Pop-Up Shop banner, achieving high average ticket sizes (AOV of \u20b975,504) and global brand pull.\n <\/p>\n <p style=\"margin-top: 10px;\">\n However, the financial profile is burdened by significant net losses (-\u20b9285.40 Cr in FY26) and a negative net worth (-\u20b952.28 Cr), largely driven by aggressive physical footprint expansion, lease liabilities, and marketing expenditures. Deploying \u20b9371.13 Cr toward lease settlements will ease cash-flow pressure. The issue structure is heavily weighted toward institutional investors (75% QIB and only 10% Retail). Given the loss-making status and negative P\/E valuation, this IPO is suitable only for aggressive, high-risk investors willing to take a long-term turnaround view on Indian luxury retail.\n <\/p>\n <\/div>\n\n \n <div class=\"cta-wrap\">\n <a class=\"cta-btn\" href=\"https:\/\/novo.flattrade.in\/\" target=\"_blank\" rel=\"noopener\">\n Apply for Purple Style Labs IPO on Flattrade →\n <\/a>\n <\/div>\n\n <div class=\"source-note\">Source: Chittorgarh IPO Filings<\/div>\n\n<\/main>\n\n<\/body>\n<\/html>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebcf00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ebcf00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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Your first step costs nothing.<\/p>\n <span class=\"cta-light-btn-element\">Open Free Account<\/span>\n <\/div>\n<\/a>\n\n<style>\n\/* ==========================================================================\n FLATTRADE INDEPENDENT CTA ELEMENT (PRESERVED ORIGINAL LIGHT DESIGN)\n ========================================================================== *\/\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&display=swap');\n\n.ft-inline-light-cta {\n width: 100%;\n max-width: 680px;\n margin: 1.5rem auto;\n display: flex;\n flex-direction: column;\n align-items: center;\n justify-content: center;\n text-decoration: none;\n position: relative;\n overflow: hidden;\n text-align: center;\n border-radius: 12px;\n \n \/* Original Light Layout Properties *\/\n background: #ffffff;\n color: #1a2a40;\n padding: clamp(1.75rem, 5vw, 2.75rem) clamp(1rem, 4vw, 2.25rem);\n box-shadow: 0 8px 24px rgba(10, 22, 40, 0.06);\n border: 1px solid #e2e8f0;\n font-family: 'Inter', sans-serif;\n transition: transform 0.2s ease, box-shadow 0.2s ease;\n}\n\n\/* Original radial light brand glow element *\/\n.ft-inline-light-cta::before {\n content: '';\n position: absolute;\n top: -40%;\n right: -20%;\n width: clamp(160px, 35vw, 280px);\n height: clamp(160px, 35vw, 280px);\n background: radial-gradient(circle, rgba(0, 102, 204, 0.05) 0%, rgba(0,0,0,0) 70%);\n pointer-events: none;\n}\n\n.cta-light-content {\n display: flex;\n flex-direction: column;\n align-items: center;\n justify-content: center;\n width: 100%;\n position: relative;\n z-index: 2;\n}\n\n\/* Original Title Light Styling *\/\n.ft-inline-light-cta h2 {\n color: #0a1628;\n font-size: clamp(19px, 3.8vw, 24px);\n font-weight: 700;\n margin-bottom: 10px;\n line-height: 1.3;\n letter-spacing: -0.02em;\n width: 100%;\n}\n\n\/* Original Paragraph Light Styling *\/\n.ft-inline-light-cta p { \n color: #4a5568; \n font-size: clamp(13.5px, 2.5vw, 14.5px); \n margin-bottom: clamp(18px, 4vw, 24px); \n line-height: 1.55;\n font-weight: 400;\n width: 100%;\n max-width: 520px;\n}\n\n\/* Original Bold Highlight Box Badge Light Styling *\/\n.ft-inline-light-cta p strong {\n color: #0066cc;\n font-weight: 600;\n background: rgba(0, 102, 204, 0.08);\n padding: 2px 6px;\n border-radius: 4px;\n display: inline-block;\n}\n\n\/* Original Flattrade Vivid Electric Blue Button Mapping *\/\n.cta-light-btn-element {\n display: inline-block;\n background: #0066cc;\n color: #ffffff;\n font-weight: 600;\n font-size: clamp(13.5px, 2.5vw, 14.5px);\n padding: 12px clamp(20px, 5vw, 36px);\n border-radius: 6px;\n box-shadow: 0 4px 12px rgba(0, 102, 204, 0.25);\n white-space: nowrap;\n width: auto;\n transition: background 0.2s ease, transform 0.1s ease, box-shadow 0.2s ease;\n}\n\n\/* Element wrapper hover actions routing down to the synthetic button element *\/\n.ft-inline-light-cta:hover {\n transform: translateY(-2px);\n box-shadow: 0 12px 32px rgba(10, 22, 40, 0.1);\n}\n\n.ft-inline-light-cta:hover .cta-light-btn-element {\n background: #0052a3; \n box-shadow: 0 6px 18px rgba(0, 102, 204, 0.35);\n}\n\n.ft-inline-light-cta:active {\n transform: scale(0.99);\n}\n\n.ft-inline-light-cta:active .cta-light-btn-element {\n transform: scale(0.98);\n box-shadow: 0 2px 6px rgba(0, 102, 204, 0.15);\n}\n\n\/* Media query adaptation for viewports under 480px width *\/\n@media (max-width: 480px) {\n .cta-light-btn-element {\n width: 100%;\n text-align: center;\n padding: 13px 16px; \n }\n}\n<\/style>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Purple Style Labs IPO \u2013 Flattrade Kosh IPO Summary Price Band \u20b9546 \u2013 \u20b9575 FV: \u20b910 \/ share…","protected":false},"author":10,"featured_media":53071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-53065","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ipos","cs-entry","cs-video-wrap"],"yoast_head":"\n<title>Purple Style Labs IPO - 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\n\t\t\t\t\t\t\t\t\t\n\n\n \n \n Purple Style Labs IPO \u2013 Flattrade Kosh<\/title>\n <style>\n \/* ==========================================================================\n 1. DESIGN TOKENS & RESET\n ========================================================================== *\/\n :root {\n --brand-primary: #16a34a;\n --brand-primary-hover: #15803d;\n --brand-light: #f0fdf4;\n --brand-border: #bbf7d0;\n \n --neutral-900: #0f172a;\n --neutral-800: #1e293b;\n --neutral-700: #334155;\n --neutral-600: #475569;\n --neutral-500: #64748b;\n --neutral-200: #e2e8f0;\n --neutral-100: #f1f5f9;\n --neutral-50: #f8fafc;\n --surface: #ffffff;\n \n --radius-sm: 6px;\n --radius-md: 10px;\n --radius-lg: 16px;\n --radius-full: 9999px;\n \n --shadow-subtle: 0 1px 3px rgba(0, 0, 0, 0.04), 0 1px 2px rgba(0, 0, 0, 0.02);\n --shadow-card: 0 4px 12px -2px rgba(15, 23, 42, 0.06), 0 2px 6px -2px rgba(15, 23, 42, 0.04);\n --shadow-hover: 0 12px 24px -4px rgba(15, 23, 42, 0.10);\n \n --font-stack: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Inter, \"Helvetica Neue\", sans-serif;\n }\n\n *, *::before, *::after {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n\n body {\n font-family: var(--font-stack);\n background-color: var(--neutral-50);\n color: var(--neutral-700);\n line-height: 1.75;\n -webkit-font-smoothing: antialiased;\n }\n\n \/* ==========================================================================\n 2. LAYOUT WRAPPER\n ========================================================================== *\/\n .cmr-article-wrapper {\n max-width: 760px;\n margin: 32px px 64px;\n background: var(--surface);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-lg);\n padding: 40px 32px;\n box-shadow: var(--shadow-card);\n }\n\n \/* ==========================================================================\n 3. HEADER & META\n ========================================================================== *\/\n .meta-bar {\n display: flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 18px;\n }\n\n .tag-badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background: var(--brand-light);\n color: var(--brand-primary);\n border: 1px solid var(--brand-border);\n border-radius: var(--radius-full);\n padding: 3px 12px;\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.06em;\n text-transform: uppercase;\n }\n\n .tag-badge::before {\n content: \"\";\n width: 6px;\n height: 6px;\n background-color: var(--brand-primary);\n border-radius: 50%;\n }\n\n .meta-source {\n font-size: 13px;\n font-weight: 500;\n color: var(--neutral-500);\n }\n\n h1.post-title {\n font-size: 28px;\n font-weight: 800;\n color: var(--neutral-900);\n line-height: 1.25;\n letter-spacing: -0.02em;\n margin-bottom: 24px;\n }\n\n h2.section-heading {\n font-size: 19px;\n font-weight: 700;\n color: var(--neutral-900);\n margin: 36px 0 16px;\n letter-spacing: -0.01em;\n display: flex;\n align-items: center;\n gap: 8px;\n }\n\n .cmr-article-wrapper p {\n font-size: 15.5px;\n margin-bottom: 18px;\n color: var(--neutral-700);\n text-align: justify;\n }\n\n .cmr-article-wrapper strong {\n color: var(--neutral-900);\n font-weight: 600;\n }\n\n \/* ==========================================================================\n 4. IPO AT A GLANCE GRID\n ========================================================================== *\/\n .cmr-glance-title {\n font-size: 12px;\n font-weight: 700;\n color: var(--neutral-500);\n text-transform: uppercase;\n letter-spacing: 0.08em;\n margin: 28px 0 14px;\n display: flex;\n align-items: center;\n gap: 12px;\n }\n\n .cmr-glance-title::after {\n content: '';\n flex: 1;\n height: 1px;\n background: var(--neutral-200);\n }\n\n .cmr-glance-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 12px;\n margin-bottom: 16px;\n }\n\n .cmr-glance-item {\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n padding: 16px;\n transition: all 0.2s ease-in-out;\n }\n\n .cmr-glance-item:hover {\n background: var(--surface);\n border-color: #cbd5e1;\n transform: translateY(-2px);\n box-shadow: var(--shadow-subtle);\n }\n\n .cmr-glance-item.cmr-highlight {\n background: linear-gradient(145deg, #ffffff, var(--brand-light));\n border-color: var(--brand-border);\n }\n\n .cmr-glance-item.cmr-highlight .cmr-g-value {\n color: var(--brand-primary);\n }\n\n .cmr-g-label {\n font-size: 11px;\n color: var(--neutral-500);\n text-transform: uppercase;\n font-weight: 600;\n letter-spacing: 0.04em;\n margin-bottom: 4px;\n }\n\n .cmr-g-value {\n font-size: 17px;\n font-weight: 800;\n color: var(--neutral-900);\n line-height: 1.25;\n }\n\n .cmr-g-sub {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 4px;\n }\n\n .glance-badge {\n background: var(--neutral-100);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-sm);\n padding: 10px 14px;\n font-size: 13px;\n color: var(--neutral-600);\n margin-bottom: 28px;\n font-weight: 500;\n text-align: center;\n }\n\n \/* ==========================================================================\n 5. FEATURE LISTS\n ========================================================================== *\/\n .cmr-feature-list {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n display: flex;\n flex-direction: column;\n gap: 12px;\n }\n\n .cmr-feature-list li {\n position: relative;\n padding-left: 28px;\n font-size: 15px;\n color: var(--neutral-700);\n }\n\n .cmr-feature-list li::before {\n content: \"\u2713\";\n position: absolute;\n left: 0;\n top: 1px;\n width: 18px;\n height: 18px;\n background: var(--brand-light);\n color: var(--brand-primary);\n border: 1px solid var(--brand-border);\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n font-size: 11px;\n font-weight: 800;\n }\n\n \/* ==========================================================================\n 6. TABLES (FINANCIAL & RESERVATION)\n ========================================================================== *\/\n .table-container {\n width: 100%;\n overflow-x: auto;\n -webkit-overflow-scrolling: touch;\n margin: 18px 0;\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n background: var(--surface);\n }\n\n .fin-table, .res-table {\n width: 100%;\n border-collapse: collapse;\n font-size: 14.5px;\n text-align: left;\n }\n\n .fin-table th, .fin-table td,\n .res-table th, .res-table td {\n padding: 12px 18px;\n border-bottom: 1px solid var(--neutral-200);\n }\n\n .fin-table thead tr, .res-table thead tr {\n background: var(--neutral-100);\n }\n\n .fin-table th {\n font-weight: 700;\n color: var(--neutral-800);\n text-align: right;\n }\n\n .fin-table th:first-child, .res-table th {\n text-align: left;\n }\n\n .fin-table td {\n color: var(--neutral-700);\n text-align: right;\n font-variant-numeric: tabular-nums;\n }\n\n .res-table td {\n color: var(--neutral-700);\n text-align: left;\n }\n\n .fin-table td:first-child, .res-table td:first-child {\n text-align: left;\n font-weight: 600;\n color: var(--neutral-900);\n }\n\n .fin-table tbody tr:hover, .res-table tbody tr:hover {\n background-color: var(--neutral-50);\n }\n\n .fin-table tbody tr:last-child td, .res-table tbody tr:last-child td {\n border-bottom: none;\n }\n\n .fin-note {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 6px;\n margin-bottom: 24px;\n }\n\n \/* ==========================================================================\n 7. KPI STATS CARDS\n ========================================================================== *\/\n .kpi-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 12px;\n margin: 20px 0 28px;\n }\n\n .kpi-card {\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n border-radius: var(--radius-md);\n padding: 16px 12px;\n text-align: center;\n transition: all 0.2s ease;\n }\n\n .kpi-card:hover {\n background: var(--surface);\n border-color: var(--brand-border);\n transform: translateY(-2px);\n box-shadow: var(--shadow-subtle);\n }\n\n .kpi-card .kpi-value {\n font-size: 20px;\n font-weight: 800;\n color: var(--brand-primary);\n line-height: 1.2;\n }\n\n .kpi-card .kpi-label {\n font-size: 11px;\n color: var(--neutral-500);\n text-transform: uppercase;\n letter-spacing: 0.05em;\n margin-top: 4px;\n font-weight: 600;\n }\n\n \/* ==========================================================================\n 8. OBJECTS OF THE ISSUE LIST\n ========================================================================== *\/\n .objects-list {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n display: flex;\n flex-direction: column;\n gap: 10px;\n }\n\n .objects-list li {\n display: flex;\n justify-content: space-between;\n align-items: center;\n padding: 14px 18px;\n border-radius: var(--radius-md);\n background: var(--neutral-50);\n border: 1px solid var(--neutral-200);\n font-size: 14.5px;\n }\n\n .objects-list li .obj-label {\n color: var(--neutral-700);\n }\n\n .objects-list li .obj-amt {\n font-weight: 700;\n color: var(--neutral-900);\n white-space: nowrap;\n margin-left: 16px;\n background: var(--surface);\n padding: 2px 8px;\n border-radius: var(--radius-sm);\n border: 1px solid var(--neutral-200);\n }\n\n \/* ==========================================================================\n 9. VERDICT BOX & CTA\n ========================================================================== *\/\n .cmr-verdict-card {\n background: linear-gradient(145deg, #ffffff 0%, var(--brand-light) 100%);\n border: 1px solid var(--brand-border);\n border-left: 5px solid var(--brand-primary);\n padding: 24px;\n border-radius: var(--radius-md);\n margin: 36px 0;\n }\n\n .cmr-verdict-title {\n font-size: 17px;\n font-weight: 800;\n color: var(--neutral-900);\n margin-bottom: 8px;\n }\n\n .cta-wrap {\n text-align: center;\n margin: 36px 0 16px;\n }\n\n .cta-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n gap: 8px;\n background: var(--brand-primary);\n color: #ffffff !important;\n font-size: 15px;\n font-weight: 700;\n text-decoration: none !important;\n padding: 14px 36px;\n border-radius: var(--radius-full);\n box-shadow: 0 4px 14px rgba(22, 163, 74, 0.25);\n transition: all 0.2s ease;\n cursor: pointer;\n }\n\n .cta-btn:hover {\n background: var(--brand-primary-hover);\n transform: translateY(-2px);\n box-shadow: 0 6px 20px rgba(22, 163, 74, 0.35);\n }\n\n .source-note {\n font-size: 12px;\n color: var(--neutral-500);\n margin-top: 32px;\n border-top: 1px solid var(--neutral-200);\n padding-top: 14px;\n text-align: center;\n }\n\n hr.divider {\n border: none;\n border-top: 1px solid var(--neutral-200);\n margin: 32px 0;\n }\n\n \/* ==========================================================================\n 10. RESPONSIVE MOBILE BREAKPOINTS\n ========================================================================== *\/\n @media (max-width: 640px) {\n .cmr-article-wrapper {\n margin: 16px 12px;\n padding: 24px 16px;\n border-radius: var(--radius-md);\n }\n\n h1.post-title {\n font-size: 22px;\n }\n\n .cmr-glance-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n\n .kpi-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n\n .objects-list li {\n flex-direction: column;\n align-items: flex-start;\n gap: 6px;\n }\n\n .objects-list li .obj-amt {\n margin-left: 0;\n }\n\n .cta-btn {\n width: 100%;\n padding: 14px 20px;\n }\n }\n <\/style>\n<\/head>\n<body>\n\n<main class=\"cmr-article-wrapper\">\n\n\n \n <div class=\"cmr-glance-title\">IPO Summary<\/div>\n \n <div class=\"cmr-glance-grid\">\n <div class=\"cmr-glance-item cmr-highlight\">\n <div class=\"cmr-g-label\">Price Band<\/div>\n <div class=\"cmr-g-value\">\u20b9546 \u2013 \u20b9575<\/div>\n <div class=\"cmr-g-sub\">FV: \u20b910 \/ share<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item cmr-highlight\">\n <div class=\"cmr-g-label\">Issue Dates<\/div>\n <div class=\"cmr-g-value\">Aug 31 \u2013 Sep 2<\/div>\n <div class=\"cmr-g-sub\">Year: 2026<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Lot Size<\/div>\n <div class=\"cmr-g-value\">26 Shares<\/div>\n <div class=\"cmr-g-sub\">Min: \u20b914,950<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Total Issue Size<\/div>\n <div class=\"cmr-g-value\">\u20b9680.00 Cr<\/div>\n <div class=\"cmr-g-sub\">100% Fresh Issue<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Listing At<\/div>\n <div class=\"cmr-g-value\">BSE & NSE<\/div>\n <div class=\"cmr-g-sub\">Tentative: Sep 7<\/div>\n <\/div>\n\n <div class=\"cmr-glance-item\">\n <div class=\"cmr-g-label\">Lead Manager<\/div>\n <div class=\"cmr-g-value\" style=\"font-size: 14px;\">Axis Capital<\/div>\n <div class=\"cmr-g-sub\">Reg: Kfin Tech<\/div>\n <\/div>\n <\/div>\n\n\n\n \n <h2 class=\"section-heading\">About the Business<\/h2>\n <p>\n Incorporated in <strong>August 2015<\/strong>, Purple Style Labs Limited is a premier multi-brand luxury omni-channel fashion platform operating under the well-known flagship brand <strong>Pernia\u2019s Pop-Up Shop (PPUS)<\/strong>. The company offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a strong core focus on wedding, occasion, and couture fashion.\n <\/p>\n <p>\n As of March 31, 2026, the company aggregates luxury collections from <strong>1,109 active designer brands<\/strong>, including Seema Gujral, Amit Aggarwal, Anushree Reddy, and Rohit Gandhi & Rahul Khanna. Its retail presence spans an omni-channel ecosystem comprising 14 Experience Centers globally (12 across major Indian metropolitan cities, plus flagship international stores in London and New York), alongside its proprietary website, mobile application, and high-touch private client services.\n <\/p>\n\n <ul class=\"cmr-feature-list\">\n <li>Premier luxury retail platform with 1,109 designer relationships and access to high-net-worth global clientele.<\/li>\n <li>Omni-channel global presence with 14 Experience Centers across India, London, and New York.<\/li>\n <li>High customer engagement metrics: recorded \u20b9721.56 Cr (\u20b97,215.62 million) in Total PPUS GMV with an Average Order Value (AOV) of \u20b975,504.88 in FY26.<\/li>\n <li>Extensive cross-border reach serving clients across the US, UK, Middle East, and Australia.<\/li>\n <\/ul>\n\n <p>\n The company’s promoter is <strong>Abhishek Agarwal<\/strong>, Promoter, Whole-Time Director, and CEO.\n <\/p>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Financial Overview<\/h2>\n <p>\n Purple Style Labs Ltd. saw revenue expand by 15% to \u20b9567.07 Cr in FY26. However, net losses expanded significantly to \u20b9-285.40 Cr, leading to a negative consolidated net worth at the end of the fiscal year.\n <\/p>\n\n <div class=\"table-container\">\n <table class=\"fin-table\">\n <thead>\n <tr>\n <th>Metric (\u20b9 Cr)<\/th>\n <th>FY 2026<\/th>\n <th>FY 2025<\/th>\n <th>FY 2024<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr><td>Total Income<\/td><td>\u20b9567.07<\/td><td>\u20b9494.00<\/td><td>\u20b9510.03<\/td><\/tr>\n <tr><td>EBITDA<\/td><td>\u20b930.37<\/td><td>\u20b941.99<\/td><td>\u20b931.63<\/td><\/tr>\n <tr><td>PAT (Profit After Tax)<\/td><td>\u20b9-285.40<\/td><td>\u20b9-188.38<\/td><td>\u20b9-47.71<\/td><\/tr>\n <tr><td>Net Worth<\/td><td>\u20b9-52.28<\/td><td>\u20b9117.50<\/td><td>\u20b939.51<\/td><\/tr>\n <tr><td>Reserves & Surplus<\/td><td>\u20b9-116.40<\/td><td>\u20b9118.01<\/td><td>\u20b939.34<\/td><\/tr>\n <tr><td>Total Borrowings<\/td><td>\u20b9371.40<\/td><td>\u20b9112.79<\/td><td>\u20b9116.33<\/td><\/tr>\n <tr><td>Total Assets<\/td><td>\u20b9829.60<\/td><td>\u20b9497.05<\/td><td>\u20b9458.39<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"fin-note\">Restated Consolidated Figures | Source: RHP Filings<\/p>\n\n \n <h2 class=\"section-heading\">Key Financial Metrics (FY26)<\/h2>\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">5.44%<\/div>\n <div class=\"kpi-label\">EBITDA Margin<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-51.16%<\/div>\n <div class=\"kpi-label\">PAT Margin<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-23.56%<\/div>\n <div class=\"kpi-label\">ROCE<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-\u20b97.69<\/div>\n <div class=\"kpi-label\">NAV per share<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">-\u20b935.37<\/div>\n <div class=\"kpi-label\">Post-IPO EPS<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-value\">Negative<\/div>\n <div class=\"kpi-label\">Post-IPO P\/E<\/div>\n <\/div>\n <\/div>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Issue Reservation<\/h2>\n <div class=\"table-container\">\n <table class=\"res-table\">\n <thead>\n <tr>\n <th>Investor Category<\/th>\n <th>Allocation Limit<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr><td>QIB Shares Offered<\/td><td>Not less than 75% of the Issue<\/td><\/tr>\n <tr><td>NII (HNI) Shares Offered<\/td><td>Not more than 15% of the Issue<\/td><\/tr>\n <tr><td>Retail (RII) Shares Offered<\/td><td>Not more than 10% of the Issue<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <hr class=\"divider\" \/>\n\n \n <h2 class=\"section-heading\">Objects of the Issue<\/h2>\n <p>\n The net proceeds from the \u20b9680.00 Cr 100% fresh issue are proposed to be utilized towards:\n <\/p>\n <ul class=\"objects-list\">\n <li>\n <span class=\"obj-label\">Investment in wholly owned subsidiary (PSL Retail) towards lease liabilities of Experience Centers and back-end offices<\/span>\n <span class=\"obj-amt\">\u20b9371.13 Cr<\/span>\n <\/li>\n <li>\n <span class=\"obj-label\">Funding sales and marketing expenses to enhance brand visibility and customer acquisition<\/span>\n <span class=\"obj-amt\">\u20b9138.90 Cr<\/span>\n <\/li>\n <li>\n <span class=\"obj-label\">General Corporate Purposes<\/span>\n <span class=\"obj-amt\">Balance<\/span>\n <\/li>\n <\/ul>\n\n \n <div class=\"cmr-verdict-card\">\n <div class=\"cmr-verdict-title\">The Final Verdict<\/div>\n <p>\n Purple Style Labs Limited has established strong market leadership in the premium Indian designer apparel and luxury occasion wear segment under the Pernia\u2019s Pop-Up Shop banner, achieving high average ticket sizes (AOV of \u20b975,504) and global brand pull.\n <\/p>\n <p style=\"margin-top: 10px;\">\n However, the financial profile is burdened by significant net losses (-\u20b9285.40 Cr in FY26) and a negative net worth (-\u20b952.28 Cr), largely driven by aggressive physical footprint expansion, lease liabilities, and marketing expenditures. Deploying \u20b9371.13 Cr toward lease settlements will ease cash-flow pressure. The issue structure is heavily weighted toward institutional investors (75% QIB and only 10% Retail). Given the loss-making status and negative P\/E valuation, this IPO is suitable only for aggressive, high-risk investors willing to take a long-term turnaround view on Indian luxury retail.\n <\/p>\n <\/div>\n\n \n <div class=\"cta-wrap\">\n <a class=\"cta-btn\" href=\"https:\/\/novo.flattrade.in\/\" target=\"_blank\" rel=\"noopener\">\n Apply for Purple Style Labs IPO on Flattrade →\n <\/a>\n <\/div>\n\n <div class=\"source-note\">Source: Chittorgarh IPO Filings<\/div>\n\n<\/main>\n\n<\/body>\n<\/html>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebcf00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ebcf00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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class=\"g-red\">o<\/span><span class=\"g-yellow\">o<\/span><span class=\"g-blue\">g<\/span><span class=\"g-green\">l<\/span><span class=\"g-red\">e<\/span>\n <\/span>\n\n <span class=\"arrow\">\u2197<\/span>\n\n <\/span>\n\n <span class=\"mini-desc\">\n Get market insights, IPO updates, and finance explainers more easily.\n <\/span>\n\n <\/div>\n\n<\/a>\n\n<style>\n\n\/* =========================\n FONT\n========================= *\/\n\n\n\/* =========================\n GLOBAL\n========================= *\/\n\n*{\n box-sizing:border-box;\n}\n\n\/* =========================\n BUTTON\n========================= *\/\n\n.ft-google-mini-btn{\n\n position:relative;\n\n display:inline-flex;\n\n align-items:center;\n\n gap:14px;\n\n width:100%;\n max-width:420px;\n\n padding:14px 16px;\n\n border-radius:18px;\n\n text-decoration:none;\n\n overflow:hidden;\n\n font-family:'Plus Jakarta Sans',sans-serif;\n\n border:1px solid #e5ebf5;\n\n background:\n linear-gradient(\n 135deg,\n #ffffff 0%,\n #f8fbff 50%,\n #f4f8fd 100%\n );\n\n box-shadow:\n 0 3px 8px rgba(15,23,42,0.03),\n 0 10px 20px rgba(15,23,42,0.05);\n\n transition:\n transform 0.25s ease,\n box-shadow 0.25s ease;\n}\n\n\/* =========================\n HOVER\n========================= *\/\n\n.ft-google-mini-btn:hover{\n\n transform:translateY(-2px);\n\n box-shadow:\n 0 8px 18px rgba(15,23,42,0.06),\n 0 18px 30px rgba(37,99,235,0.07);\n}\n\n\/* =========================\n GOOGLE ICON\n========================= *\/\n\n.google-icon{\n\n width:42px;\n\n height:42px;\n\n min-width:42px;\n}\n\n\/* =========================\n CONTENT\n========================= *\/\n\n.mini-btn-content{\n display:flex;\n flex-direction:column;\n}\n\n\/* =========================\n TOP TEXT\n========================= *\/\n\n.mini-top{\n\n font-size:11px;\n\n line-height:1.3;\n\n font-weight:700;\n\n color:#64748b;\n\n margin-bottom:2px;\n}\n\n\/* =========================\n MAIN TEXT\n========================= *\/\n\n.mini-main{\n\n font-size:15px;\n\n line-height:1.35;\n\n font-weight:800;\n\n color:#0f172a;\n}\n\n\/* =========================\n FLATTRADE LOGO\n========================= *\/\n\n.flattrade-logo{\n\n position:relative;\n\n display:inline-block;\n\n font-size:15px;\n\n font-weight:800;\n\n letter-spacing:-0.3px;\n\n color:#111827;\n}\n\n.flattrade-logo span{\n color:#2563eb;\n}\n\n.flattrade-logo small{\n\n position:absolute;\n\n right:-1px;\n\n bottom:-5px;\n\n font-size:4px;\n\n font-weight:800;\n\n color:#2563eb;\n\n letter-spacing:0.4px;\n}\n\n\/* =========================\n GOOGLE COLORS\n========================= *\/\n\n.google-text{\n font-weight:800;\n}\n\n.g-blue{\n color:#4285F4;\n}\n\n.g-red{\n color:#EA4335;\n}\n\n.g-yellow{\n color:#FBBC05;\n}\n\n.g-green{\n color:#34A853;\n}\n\n\/* =========================\n ARROW\n========================= *\/\n\n.arrow{\n color:#2563eb;\n}\n\n\/* =========================\n DESCRIPTION\n========================= *\/\n\n.mini-desc{\n\n margin-top:4px;\n\n font-size:10px;\n\n line-height:1.5;\n\n font-weight:500;\n\n color:#64748b;\n}\n\n\/* =========================\n MOBILE\n========================= *\/\n\n@media(max-width:480px){\n\n .ft-google-mini-btn{\n\n max-width:100%;\n\n padding:12px 14px;\n\n border-radius:16px;\n }\n\n .google-icon{\n\n width:36px;\n\n height:36px;\n\n min-width:36px;\n }\n\n .mini-main,\n .flattrade-logo{\n font-size:13px;\n }\n\n .mini-desc{\n font-size:9px;\n }\n\n}\n\n.ft-google-mini-btn {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 14px;\n width: 100%;\n max-width: 420px;\n padding: 14px 16px;\n border-radius: 18px;\n text-decoration: none;\n overflow: hidden;\n font-family: 'Plus Jakarta Sans', sans-serif;\n\n \/* --- ENHANCED BORDER --- *\/\n border: 2px solid #2563eb; \/* Using the brand blue for a strong identity *\/\n \/* Alternative: border: 1.5px solid #cbd5e1; for a subtle slate grey *\/\n \n background: linear-gradient(135deg, #ffffff 0%, #f8fbff 50%, #f4f8fd 100%);\n box-shadow: 0 3px 8px rgba(15,23,42,0.03), 0 10px 20px rgba(15,23,42,0.05);\n transition: all 0.25s ease;\n}\n\n\/* =========================\n HOVER STATE BORDER\n========================= *\/\n.ft-google-mini-btn:hover {\n transform: translateY(-2px);\n border-color: #c5d4ff; \/* Darkens the border slightly on hover *\/\n box-shadow: 0 8px 12px rgba(37,99,235,0.15);\n}\n\n\n\n<\/style>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b17677 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b17677\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f84934\" data-id=\"6f84934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d11d071 elementor-widget elementor-widget-text-editor\" data-id=\"d11d071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a class=\"ft-inline-light-cta\" href=\"https:\/\/instakyc.flattrade.in\/Signup?utm_source=Blog&utm_medium=organic&utm_campaign=Zero+Brokerage\" target=\"_blank\" rel=\"noopener\">\n <div class=\"cta-light-content\">\n <h2>Ready to Start Investing?<\/h2>\n <p>Open a free Demat account with Flattrade \u2013 <strong>ZERO BROKERAGE ON ALL SEGMENTS<\/strong>. Your first step costs nothing.<\/p>\n <span class=\"cta-light-btn-element\">Open Free Account<\/span>\n <\/div>\n<\/a>\n\n<style>\n\/* ==========================================================================\n FLATTRADE INDEPENDENT CTA ELEMENT (PRESERVED ORIGINAL LIGHT DESIGN)\n ========================================================================== *\/\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&display=swap');\n\n.ft-inline-light-cta {\n width: 100%;\n max-width: 680px;\n margin: 1.5rem auto;\n display: flex;\n flex-direction: column;\n align-items: center;\n justify-content: center;\n text-decoration: none;\n position: relative;\n overflow: hidden;\n text-align: center;\n border-radius: 12px;\n \n \/* Original Light Layout Properties *\/\n background: #ffffff;\n color: #1a2a40;\n padding: clamp(1.75rem, 5vw, 2.75rem) clamp(1rem, 4vw, 2.25rem);\n box-shadow: 0 8px 24px rgba(10, 22, 40, 0.06);\n border: 1px solid #e2e8f0;\n font-family: 'Inter', sans-serif;\n transition: transform 0.2s ease, box-shadow 0.2s ease;\n}\n\n\/* Original radial light brand glow element *\/\n.ft-inline-light-cta::before {\n content: '';\n position: absolute;\n top: -40%;\n right: -20%;\n width: clamp(160px, 35vw, 280px);\n height: clamp(160px, 35vw, 280px);\n background: radial-gradient(circle, rgba(0, 102, 204, 0.05) 0%, rgba(0,0,0,0) 70%);\n pointer-events: none;\n}\n\n.cta-light-content {\n display: flex;\n flex-direction: column;\n align-items: center;\n justify-content: center;\n width: 100%;\n position: relative;\n z-index: 2;\n}\n\n\/* Original Title Light Styling *\/\n.ft-inline-light-cta h2 {\n color: #0a1628;\n font-size: clamp(19px, 3.8vw, 24px);\n font-weight: 700;\n margin-bottom: 10px;\n line-height: 1.3;\n letter-spacing: -0.02em;\n width: 100%;\n}\n\n\/* Original Paragraph Light Styling *\/\n.ft-inline-light-cta p { \n color: #4a5568; \n font-size: clamp(13.5px, 2.5vw, 14.5px); \n margin-bottom: clamp(18px, 4vw, 24px); \n line-height: 1.55;\n font-weight: 400;\n width: 100%;\n max-width: 520px;\n}\n\n\/* Original Bold Highlight Box Badge Light Styling *\/\n.ft-inline-light-cta p strong {\n color: #0066cc;\n font-weight: 600;\n background: rgba(0, 102, 204, 0.08);\n padding: 2px 6px;\n border-radius: 4px;\n display: inline-block;\n}\n\n\/* Original Flattrade Vivid Electric Blue Button Mapping *\/\n.cta-light-btn-element {\n display: inline-block;\n background: #0066cc;\n color: #ffffff;\n font-weight: 600;\n font-size: clamp(13.5px, 2.5vw, 14.5px);\n padding: 12px clamp(20px, 5vw, 36px);\n border-radius: 6px;\n box-shadow: 0 4px 12px rgba(0, 102, 204, 0.25);\n white-space: nowrap;\n width: auto;\n transition: background 0.2s ease, transform 0.1s ease, box-shadow 0.2s ease;\n}\n\n\/* Element wrapper hover actions routing down to the synthetic button element *\/\n.ft-inline-light-cta:hover {\n transform: translateY(-2px);\n box-shadow: 0 12px 32px rgba(10, 22, 40, 0.1);\n}\n\n.ft-inline-light-cta:hover .cta-light-btn-element {\n background: #0052a3; \n box-shadow: 0 6px 18px rgba(0, 102, 204, 0.35);\n}\n\n.ft-inline-light-cta:active {\n transform: scale(0.99);\n}\n\n.ft-inline-light-cta:active .cta-light-btn-element {\n transform: scale(0.98);\n box-shadow: 0 2px 6px rgba(0, 102, 204, 0.15);\n}\n\n\/* Media query adaptation for viewports under 480px width *\/\n@media (max-width: 480px) {\n .cta-light-btn-element {\n width: 100%;\n text-align: center;\n padding: 13px 16px; \n }\n}\n<\/style>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Purple Style Labs IPO \u2013 Flattrade Kosh IPO Summary Price Band \u20b9546 \u2013 \u20b9575 FV: \u20b910 \/ share…","protected":false},"author":10,"featured_media":53071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-53065","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ipos","cs-entry","cs-video-wrap"],"yoast_head":"\n<title>Purple Style Labs IPO - Flattrade Kosh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purple Style Labs IPO - Flattrade Kosh\" \/>\n<meta property=\"og:description\" content=\"Purple Style Labs IPO \u2013 Flattrade Kosh IPO Summary Price Band \u20b9546 \u2013 \u20b9575 FV: \u20b910 \/ share…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\" \/>\n<meta property=\"og:site_name\" content=\"Flattrade Kosh\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-29T04:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-28-at-3.26.58-PM-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prashant Gorhe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GorhePrashant\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prashant Gorhe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\"},\"author\":{\"name\":\"Prashant Gorhe\",\"@id\":\"https:\/\/flattrade.in\/kosh\/#\/schema\/person\/4abc93838bc7642e3e445b74cd627dc2\"},\"headline\":\"Purple Style Labs IPO\",\"datePublished\":\"2026-08-29T04:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\"},\"wordCount\":591,\"image\":{\"@id\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/flattrade.in\/kosh\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-28-at-3.26.58-PM-1.jpeg\",\"articleSection\":[\"IPOs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\",\"url\":\"https:\/\/flattrade.in\/kosh\/purple-style-labs-ipo\/\",\"name\":\"Purple Style Labs IPO - 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