R R Kabel Limited IPO

R R Kabel Limited is one of the leading companies in the Indian consumer electrical industry comprising wires and cables and fast moving electrical goods (FMEG). The company has an operating history of over 20 years in India and it is one of the fastest growing consumer electrical companies among its Indian peers. The company is the fifth largest player in the wire and cable industry in India, representing approximately 5% market share by value as of end of March 2023 and captured 9% market share of the exports market from India in the calendar year 2022.

The company sells products across two broad segments – (i) wires and cables including house wires, industrial wires, power cables and special cables; and (ii) fast-moving electrical goods including fans, lighting, switches and appliances. R R Kabel has grown at a compounded annual growth rate of 43.4% between fiscal 2021 and fiscal 2023. 

The company’s products have 35 international product certifications and its central quality and test laboratory for wires and cables at Waghodia, Gujarat (“Waghodia Facility”) is accredited by the National Accreditation Board for Testing and Calibration Laboratories (“NABL”).

The company owns and operates five integrated manufacturing facilities –Waghodia Facility, Silvassa Facility, Roorkee Facility, Bengaluru Facility and Gagret Facility, each located in India. These facilities are accredited according to Indian and international standards, capable of precision manufacturing of our range of products. The company’s Waghodia facility is one of the largest consumer electrical manufacturing facilities in India as of March 31, 2023, with an annual manufacturing capacity of 2.1 million CKM of wires and cables.

R R Kabel stated that in the last three months ending June 30, 2023, 71% of its revenue from operations came from the wires and cables segment; and 97% of the revenue from operations came from the FMEG segment, from the B2C channel.

R R Kabel has a large number of distributors servicing the extensive retail footprint in consumer electrical industry and it has increased their retailer outlets by 3.5 times from 30,570 in Fiscal 2021 to 1,06,626 in fiscal 2023. The company also has a wide network of electricians, covering 271,264 electricians across India, as of March 31, 2023.

Some of the competitors of the company are Finolex Cables, Polycab, KEI Industries, Havells, Bajaj Electricals, Crompton, and V Guard.