Yatra Online Limited IPO Details

Yatra Online Limited is one of the largest corporate travel services provider in terms of number of corporate clients and the third largest online travel company in India among key OTA (online travel agency) players in terms of gross booking revenue and operating revenue, for Fiscal Year 2023. The company has a large number of hotel and accommodation tie-ups among key domestic OTA players of over 21,05,600 tie-ups, as on March 31, 2023.

The company is also a leading corporate travel service provider in India with 813 large corporate customers and over 49,800 registered SME customers. The services include domestic and international air ticketing on nearly all Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings and ancillary services within India.

Yatra Online also provides access to hotels, homestays and other accommodations, with about 105,600 hotels in 1,490 cities and towns in India, as on Fiscal 2023 and more than two million hotels globally, which is the highest hotel inventory amongst key Indian OTA players.

The company operates a proprietary eCash loyalty program that enables travellers that book through the company’s platform to accumulate and redeem points. The eCash loyalty program acts as a surrogate and fills the loyalty gap that exists across product categories such as air travel (“Air”) and hotels (“Hotel”) in the travel market in India. The company have about seven million eCash registered users on its platform. In last three fiscals, over 90% of the customer visits have been from direct and organic traffic.

The company has also moved towards a “Mobile First” business and has experienced rapid user growth on its platform with mobile being the primary channel for customers to engage with Yatra Online. Further, the company has also opened up their holiday booking platform to third party vendors enabling them to sell holiday products alongside those packaged by Yatra Online using its platform as a marketplace, and providing its customers with a wide selection of products and services.