Campus Activewear Limited IPO

Campus Activewear Limited is the largest sports and athleisure footwear brand in India in terms of value and volume in Fiscal 2021. The company’s brand ‘CAMPUS’ was introduced in 2005 and it is a lifestyle-oriented sports and athleisure footwear company. It has a diverse product portfolio for the entire family, offering multiple choices across styles, color palettes, price points and an attractive product value proposition.

Campus has approximately 15% market share in the branded sports and athleisure footwear industry in India by value for Fiscal 2020, which increased to approximately 17% in Fiscal 2021, according to its red herring prospectus. It is one of the very few established Indian brands in a segment which is primarily dominated by international brands.

Campus has 425 distributors directly servicing and fulfilling orders of over 19,200 geographically mapped retailers at a pan-India level. 

The company operates their exclusive brand outlets (EBOs) under two models: through company opened company operated stores (“COCOs”) and franchisees. It has have 57 COCOs and 28 franchisees as on December 31, 2021. 

The company owns and operates five manufacturing facilities across India with an installed annual capacity for assembly of 28.80 million pairs as of December 31, 2021.

During Apr-Dec of FY22, 38.05% of the total sales came from products priced less than ₹1049, 21.36 % from products priced ₹1050-1499 and 40.59% from products priced at and above ₹1500. The last category (₹1500) contributed only 25.13% in fiscal 2020.

According to its red herring prospectus, during Apr-Dec of FY22, 82.99% of revenue from operations was contributed by men’s category and 7.75% was contributed by women’s category and 8.93% by kids and children’s category.