R K SWAMY IPO is a book-built issue of Rs 423.56 crores. The issue is a combination of a fresh issue of 0.6 crore shares aggregating to Rs 173.00 crores and an offer for sale of 0.87 crore shares aggregating to Rs 250.56 crores.

IPO opens for subscription on March 4, 2024, and closes on March 6, 2024. The price band is set at ₹270 to ₹288 per share and the minimum lot size for an application is 50 Shares.

Company Summary

This company is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics, and market research services.

They offer a comprehensive range of services in the following interrelated and complementary business segments:

(i) Integrated Marketing Communications,

(ii) Customer Data Analytics and Marketing Technology

(iii) FullService Market Research and Syndicated Studies

In FY2023, the company published more than 818 creative campaigns on behalf of its clients across various media. Furthermore, the company has processed more than 97.69 terabytes of data and conducted over 2.37 million consumer interviews in the form of quantitative, qualitative, and telephone surveys.

The company’s numerous clients include Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D. – Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

The company employs 2,391 people across 12 offices and 12 field offices in 12 cities in three business segments.

Company strength

This company is ranked 8th in estimated operating revenue among the integrated marketing communications services groups operating in India.

They are being focused on supporting the marketing activities of large cooperates, state-owned enterprises, leading institutions, marketers, emerging Indian entrepreneurs, and businesses. They are a scalable, asset-light business with a stable financial profile and a track record of profitability and healthy cash flows.

The company deploys various technologies to improve the operational efficiencies of its business such as AI-driven insights to identify clients’ problems through machine learning, in-house algorithms, and multiple analytical techniques, and help them achieve better business results.

The extensive in-house physical, digital, and human support infrastructure enables them to respond quickly to varying requirements of their clients. This helps them deepen their relationships, differentiate themselves, and increase relevance for their clients.

Company Financials

Period Ended30 Sep 202331 Mar 202331 Mar 202231 Mar 2021
Profit After Tax7.9331.2619.263.08
Net Worth146.66140.81111.9398.22
Reserves and Surplus28.8540.7912.27-0.43
Total Borrowing51.054.5128.7345.68

Amount in ₹ Crore

Objectives of the IPO

The net proceeds of the Fresh Issue are proposed to be utilized in the following manner:

  • Funding working capital requirements of the Company
  • Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio
  • Funding investment in IT infrastructure development of their Company, and their Material Subsidiaries, Hansa Research and Hansa Customer Equity
  • Funding setting up of new customer experience centers (“CEC”) and computer-aided telephonic interview centers (“CATI”) of their Company.
  • General corporate purposes

Promoters of the company

Srinivasan K Swamy and Narasimhan Krishnaswamy are the Promoters of the Company.

IPO details

IPO DateMarch 4, 2024 to March 6, 2024
Listing DateTuesday, March 12, 2024
Face Value₹5 per share
Price Band₹270 to ₹288 per share
Lot Size50 Shares
Total Issue Size14,706,944 shares (aggregating up to ₹423.56 Cr)
Fresh Issue6,006,944 shares (aggregating up to ₹173.00 Cr)
Offer for Sale8,700,000 shares of ₹5 (aggregating up to ₹250.56 Cr)
Issue TypeBook Built Issue IPO
Listing AtBSE, NSE

Lot Allocation details

Retail (Min)150₹14,400
Retail (Max)13650₹187,200
Large-HNI (Min)703500₹1,008,000

Allotment Schedule

Basis of AllotmentThursday, March 7, 2024
Initiation of RefundsMonday, March 11, 2024
The Credit of Shares to DematMonday, March 11, 2024
Listing DateTuesday, March 12, 2024
Cut-off time for UPI mandate confirmation5 PM on March 6, 2024

IPO Reservation

Investor CategoryShares Offered
QIB Shares OfferedNot less than 75% of the Net Issue
Retail Shares OfferedNot more than 10% of the Net Issue
NII (HNI) Shares OfferedNot more than 15% of the Net Issue

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